In Economic Downturns, Flip the Narrative
KG+I generates growth and innovation strategy for visionary organizations using foresight, insight, and user research in a customer-centered design thinking process.
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In economic downturns, those leaders who focus on innovation come out ahead.
However, in downtimes, leaders who focus on innovation come out ahead. According to the Harvard Business Review, “In the onslaught of never-ending change, it’s easy for leaders to freeze and focus on survival. Don’t freeze. Seize the silver lining and find unique opportunities to turn today’s ambiguity into tomorrow’s opportunity.”
Unmet Needs Segmentation is a powerful tool for innovation
Quantitative market segmentation is a powerful tool for the innovation of new products and brands. A good segmentation can uncover segments of customers that need or want products and services that fit your organization and brand. “Unmet needs segmentation” is the most powerful tool for uncovering new opportunities. Unmet needs segmentation focuses only on customer needs that are not currently being satisfied in the market.
Creating a Future Proof Organization
In today’s fast-paced and unpredictable business landscape successful managers understand that relying solely on past successes and present trends is no longer sufficient to drive innovation. However, in downtimes, leaders who focus on innovation come out ahead. According to the Harvard Business Review, “In the onslaught of never-ending change, it’s easy for leaders to freeze and focus on survival. Don’t freeze. Seize the silver lining and find unique opportunities to turn today’s ambiguity into tomorrow’s opportunity.”
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KG+I Insights
A collection of insights on innovation, strategy, and the human experience from our team
Creating a Future-Proof Organization
In today’s fast-paced and unpredictable business landscape, successful managers understand that relying solely on past successes and present trends is no longer sufficient to drive innovation. To truly thrive, organizations must cultivate a forward-thinking culture fueled by the power of foresight. Through the use of the structured scenario planning process to generate foresight, organizations are far more likely to unlock a world of opportunities, stay ahead of the competition, and navigate uncertainty with confidence. I invite you to consider how integrating foresight and scenario planning into your organization can set you apart as a leader, create resiliency for your organization, and increase the likelihood of future success....
Creating a Future-Proof Organization
In today’s fast-paced and unpredictable business landscape, successful managers understand that relying solely on past successes and present trends is no longer sufficient to drive innovation. To truly thrive, organizations must cultivate a forward-thinking culture...
What is the Best Market Segmentation Approach for Innovation
Quantitative market segmentation is a powerful tool for the innovation of new products and brands. A good segmentation can uncover segments of customers that need or want products and services that fit your organization and brand. “Unmet needs segmentation” is the...
Since our founding in 2009, we have harnessed the power of foresight, human understanding, and effective quantitative research tools, in a user, market, and industry-focused design-thinking process to drive success through uncovering opportunities and shaping new products and brands.
We are a team of passionate business strategists, social scientists, user-centered design experts, quantitative researchers, and foresight specialists. We are not just consultants; we become your partners, working closely with you to generate and evaluate new product and service opportunities. We take pride in successfully implementing opportunities and strategy by focusing on your internal goals, priorities, and processes so that the opportunities we shape are seamlessly integrated into your existing frameworks.
We instill and nurture an innovation culture within your organization. We believe that by nurturing this mindset, you can consistently generate growth and embrace the ever-changing landscape of the future. Together, we will unlock new opportunities, drive transformation, and position your organization as a leader in your industry.
Our projects are an exciting journey of learning, where knowledge, strategy, and innovation converge. Let us empower your organization to thrive and prepare for the uncertain future.